Let's achieve your goals
I bring leadership, creative marketing and communication experience from industry leading B2B and consumer brands.
By collaborating with your sales, marketing, product and management teams, we'll create a plan that hits the street running -- and hits your goals.
A few results include:
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Product launch strategies increased sales 51%
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Sales leads increased 365% with a digital marketing and lead gen strategy
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Publicity strategy increased brand awareness, delivering $4.5M in media value
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Website content and Google integration plan delivered Page #1 search results in 400 target markets and increased online sales 11%
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Email marketing automation tripled customer reach and reduced cost 30%
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Social media and trade show marketing doubled followers and leads, and increased target customer meetings by 15%
Together, these strategies can help differentiate your brand and products, and attract, convert and retain more customers.
Past roles: Marketing Manager, MarCom Manager, Public Relations Manager, Digital Marketing, Channel Marketing, Media Spokesperson. Milwaukee / Chicago metro
Agency and corporate experience: B2B, B2C, CPG, OEM, office products, industrial equipment, technology, food, healthcare, franchising, NASCAR, hobby products, publishing, agriculture, construction, government.
Let's energize your brand
Hi, I'm Tom.
Are you looking for a marketing communications leader to energize your brand and sales? I can help.
I have over 20 years of experience helping companies launch products and increase brand awareness, leads and sales.
My experience spans digital marketing and websites, plus, social media, PR and advertising campaigns.
A marketing plan helped break a 40-year sales record and deliver double-digit sales growth for three consecutive years.
2021-Present
Rockwell Automation
Milwaukee, WI
MARKETING COMMUNICATIONS CONSULTANT
Recruited to join a dynamic global marketing team. Leading teams and integrated product launch, marketing and promotion plans for the industry's leading factory automation supplier. Marketing plans contributed to a record $6.9B sales in 2021 and grew to $9B in 2023.
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Integrated marketing for 4 product lines contributed to 20% sales increase Q4 ’23 YOY. FY '23 sales increased 17% YOY
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MarComm plans generated industry-leading 34% market share in North American
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Led '22 global MarComm product launch plan for next-gen VFD, contributing to $3.4B category sales
2018-2019
NORD Drivesystems
Waunakee, WI
MARKETING MANAGER
First marketing executive on management team. Developed new B2B marketing strategy to drive vertical market sales, launch products and boost brand awareness. Sales increased 13% to a record $190M.
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A new microsite strategy drove SEO & sales at 60 distributors
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A social media plan increased brand awareness 250%
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Trade show marketing plan increased customer leads 100%
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A public relations strategy increased press coverage 10-fold
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The new marketing plan delivered 14 monthly sales records
2016-2017
McLaughlin Media Group
Burlington, WI
CONSULTING
Engaged with Patina Solutions and business clients, delivering digital, marketing and communication strategies. Volunteered with community organizations to promote causes and generate revenue.
2011-2016
Cartridge World
McHenry, IL
MARKETING DIRECTOR
Developed and implemented marketing communication strategy to increase brand awareness and revenue. Led an energized marketing team to launch new brand strategy, traditional / digital marketing and sales support, delivering exceptional business results:
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Increased revenue 50 to 125% among top-tier distributors
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Launched new website strategy, increasing digital sales 11%
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Delivered Page #1 Google search results in 410 target markets
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Integrated marcom strategies generated $115M in sales
2007-2011
CNH Industrial
Racine, WI
MARKETING COMMUNICATIONS MANAGER
Leading integrated marketing, I launched marcom strategies for three global brands -- Case, New Holland and Kobelco. Marketing plans increased brand awareness, penetrated key markets and drove sales through 875 channel dealers. Leveraged a $6M budget to launch and promote more than 200 products:
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Sales grew 34% in 12 months
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Market share grew 2% with channel marketing strategy
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Product launch plan increased sales 51%
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Media plan generated $1.5M in annual brand awareness
EXPERIENCE
GLOBAL BRANDS
EXPERTISE
PRODUCT MARKETING
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Increased premier product sales by 51% with integrated product launch, sales collateral, channel, advertising, digital, PR, training, trade show & media strategies.
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Channel marketing plan generated 5,000 customer demos, 2% market share increase and $2M brand exposure.
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Marketing plans launched 100+ products, increasing sales up to 350%.
DIGITAL STRATEGY
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Online sales increased 11% with web content and SEO strategy that delivered Page #1 search results in 400 markets.
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Customer leads increased 365% with new marketing and microsite strategy.
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Marketing automation reduced costs 30% and increased customized customer loyalty email output 300%.
BRAND AWARENESS
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Public Relations plan delivered $4.5M consumer and trade press coverage, positioning industry leading brands.
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TV, print, radio, social media coverage includes CEO on Fox Business News, cover stories, and DIY Network.
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PR strategy and industry partnerships increased brand awareness 250% and earned multiple national awards.
SKILLS
Organizational Leadership
Innovative Marcom Strategy
Digital Marketing Solutions
Motivating High-Performance Teams
Managing Plans, Resources, P&L
Delivering Measureable Results
EDUCATION
Master's Degree
BALL STATE UNIVERSITY
Journalism and Public Relations
Bachelor's Degree
BALL STATE UNIVERSITY
Advertising